My Background
Most companies leave millions on the table every year, not because they lack data, but because their data isn’t trusted, connected, or used effectively. I specialize in changing that.
As a strategic data and analytics leader, I help companies use data, automation, and AI to make smarter decisions, improve operations, and uncover new opportunities for growth. My role is to turn complex information into clear direction that leaders and teams can actually act on.
I work closely with executives and cross-functional teams to build modern systems that bring company data together, improve visibility across the business, and create a strong foundation for AI and automation. From improving reporting and forecasting to streamlining operations and identifying revenue opportunities, my focus is always on driving real business impact.
A big part of my work is helping organizations move from reactive decision-making to proactive, data-informed leadership. That means creating trusted processes, clear definitions, and reliable insights so teams can spend less time questioning the numbers and more time making confident decisions.
I also believe that data should feel accessible, not intimidating. Some of the most valuable work I do is helping translate technical complexity into simple, meaningful stories that resonate with everyone, from executive leadership to day-to-day operational teams.
As AI continues to reshape how companies operate, strong data foundations, thoughtful governance, and human judgment matter more than ever. I’m passionate about helping businesses navigate that transformation in a way that is practical, scalable, and impactful.
Professional History
2023 - Present
Target Corp
Established enterprise data and analytics strategy delivering millions in annual revenue and cost savings through AI-driven insights, governed data platforms, and executive KPIs. Architected scalable data marts and semantic layers to improve operational visibility and decision-making at scale. Integrated 15+ internal and external data sources across modern data architectures, driving millions in supply-chain cost efficiencies. Modernized BI and self-service analytics using AI, reducing reporting and accessibility costs by 20% while accelerating strategic decisions.
2020 -2023
Meta Inc
Led the enhancement of platform integrity, reducing fraud and unauthorized activity incidents by 7%. Engineered machine learning classifiers achieving 98% accuracy, developed cross-functional partnerships to align analytics with business goals, and created real-time visualization tools for strategic decision-making.
2018 -2020
Netflix Inc
Enhanced content planning with advanced regression and time series models, improving forecast accuracy by 4%. Automated ETL workflows saving 10+ hours weekly, and developed predictive models that drove investment in high-growth content.
2013 -2018
Walmart
Forever21
Tradesy
TSI Digital Media
Gained extensive experience in business and marketing analytics, driving growth and optimizing performance across multiple industries. At Walmart, analyzed purchasing trends to improve product placement strategies, increasing sales by 10% in key markets. At Forever 21, implemented ETL pipelines and customer segmentation techniques, reducing cost per acquisition by 20% and increasing campaign conversion rates by 12%. At Tradesy, enhanced order conversion rates by 4% and reduced overstock costs by 10% through predictive analytics and consumer behavior analysis. At TSI Digital Media, built predictive models and interactive dashboards, improving financial forecast accuracy by 8% and increasing revenue by 15% with targeted pricing strategies. Across these roles, consistently delivered insights that informed data-driven strategies and optimized business outcomes.
