My Background
Most companies leave millions on the table every year, not because they lack data, but because their data isn’t trusted, connected, or used effectively. I specialize in changing that.
As a Data Analytics leader, I work at the intersection of strategy, modern data infrastructure, governance, and AI to help organizations turn data into a durable competitive advantage. I build foundations that leaders can rely on through clean, governed, and scalable data so advanced analytics, machine learning, and AI can actually deliver value in the real world.
My experience spans designing and scaling modern analytics platforms, establishing data governance and operating models, and enabling everything from operational optimization to predictive insights and AI-driven decision support.
Whether it’s implementing cloud-based data stacks, standardizing metrics and definitions, or deploying models that anticipate growth and risk, my focus is always on aligning technical capabilities with business outcomes.
I’m equally focused on adoption and trust. Data only creates impact when people understand it, believe in it, and use it. That means building data-literate organizations, embedding analytics into workflows, and partnering closely with Product, Engineering, Marketing, Operations, Finance, and Executive Leadership to ensure insights translate into action.
What sets me apart is my ability to turn complex data ecosystems into clear stories that resonate from the boardroom to frontline teams.
In an AI-driven world, strong data foundations, thoughtful governance, and human judgment matter more than ever. That’s where I do my best work.
Professional History
2023 - Present
Target Corp
Established enterprise data and analytics strategy delivering millions in annual revenue and cost savings through AI-driven insights, governed data platforms, and executive KPIs. Architected scalable data marts and semantic layers to improve operational visibility and decision-making at scale. Integrated 15+ internal and external data sources across modern data architectures, driving millions in supply-chain cost efficiencies. Modernized BI and self-service analytics using AI, reducing reporting and accessibility costs by 20% while accelerating strategic decisions.
2020 -2023
Meta Inc
Led the enhancement of platform integrity, reducing fraud and unauthorized activity incidents by 7%. Engineered machine learning classifiers achieving 98% accuracy, developed cross-functional partnerships to align analytics with business goals, and created real-time visualization tools for strategic decision-making.
2018 -2020
Netflix Inc
Enhanced content planning with advanced regression and time series models, improving forecast accuracy by 4%. Automated ETL workflows saving 10+ hours weekly, and developed predictive models that drove investment in high-growth content.
2013 -2018
Walmart
Forever21
Tradesy
TSI Digital Media
Gained extensive experience in business and marketing analytics, driving growth and optimizing performance across multiple industries. At Walmart, analyzed purchasing trends to improve product placement strategies, increasing sales by 10% in key markets. At Forever 21, implemented ETL pipelines and customer segmentation techniques, reducing cost per acquisition by 20% and increasing campaign conversion rates by 12%. At Tradesy, enhanced order conversion rates by 4% and reduced overstock costs by 10% through predictive analytics and consumer behavior analysis. At TSI Digital Media, built predictive models and interactive dashboards, improving financial forecast accuracy by 8% and increasing revenue by 15% with targeted pricing strategies. Across these roles, consistently delivered insights that informed data-driven strategies and optimized business outcomes.
